You invested in a new software platform six months ago. The demo was impressive, promising to streamline operations and give your team time back. But today, you walk past the front desk and see it: a staff member has gone back to using a paper logbook, bypassing the system entirely. The technology isn't broken—it's been abandoned.
If this scenario feels familiar, you're not alone. This is the story of countless technology investments in hospitality. But why does it happen?
The answer lies in a powerful model called the Gartner Hype Cycle. It’s a map of the journey every emerging technology takes, from buzzword to bedrock. For us in hospitality, understanding this cycle isn't an academic exercise—it's the key to separating fleeting trends from transformative tools.
